The Art of Presentation

"Properties need to present beautifully in print, online and in real like, in order to achieve the best possible price in the shortest possible timeframe" Bree Allen

These days first impressions are everything. Did you know that 44% of people spend more on a home because they 'just really like it' (RP Data, 2019), so forging that emotional connection between your buyer and the home, early on in the sale process, is critical to achieving a successful sale. Further to that, all the other homes that are for sale in your area are basically your competition during the sale, having your home stand out can make all the difference.

I recently had a chat with Bree Allen, a renowned stylist here on the coast, to talk about why first impressions matter when selling your home. Here is what she had to say;

'If you’re planning on selling your home, no matter where it’s located, professional home staging and property styling is essential to maximise the value of your property and WOW the maximum number of potential buyers'.

'Those looking to sell their property are faced with a market that is more competitive than ever and for that reason they need to go to lengths that were simply not necessary a few years ago.  In order to make their home stand out in a crowded market place and achieve a premium price, professional staging has become an essential ingredient to unlock the charm of the property and inspire an emotional connection with the buyer'.

'An interior stylist will bring the whole show to life.  By enhancing the functional and the beautiful to give each room a purpose and curate a consistent story to the home.  Property styling draws on colour theory, trends and industry knowledge to select particular furniture and décor to enhance your space and have your home looking it’s absolute best and ready to hit the market'.

'Our online research reveals a styled home can achieve a sale price premium of anywhere between 2.5% to 15% price when a property is styled, AND can influence quicker sales and trigger multiple offers'.  

So to put your home’s best foot forward, 'Bree’s passion for house fashion' can deliver the edge you need in a competitive market. If you are interested in contacting Bree to chat about styling your home her details are below.

Bree Allen - Owner @ Poppy Design 0499 777 867


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